Jennie Kim of BLACKPINK, already one of the most recognisable figures in fashion and music, has been named global ambassador for Ray-Ban and Ray-Ban Meta.
The appointment feels like a natural fit. For more than eight decades, Ray-Ban has remained one of eyewear’s most recognisable names, with frames worn by icons, artists, and everyday individualists across generations. Jennie, meanwhile, has carved out a solo fashion identity rooted in classic style and modern self-expression.
Spanning both Ray-Ban’s iconic eyewear and its Meta smart glasses line, the partnership signals the brand’s next step into a tech-forward era – with one of culture’s most influential figures fronting the move.
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Lens Like Jennie
Jennie’s debut campaign sees her front a selection of Ray-Ban’s latest designs – among them the Ray-Ban Meta Blayzer Optics, a smart frame that brings together practicality and style; the Daddy-O, a curved throwback silhouette that has already become a fixture in her personal wardrobe; and the Alix, a strong angular style lifted by rose and amber lens tones. The campaign also features styles from the Ray-Ban Asian Design Collection, created specifically with regional proportions in mind.
Her first appearance as global ambassador marks the start of a partnership that treats eyewear as more than just an accessory – in Jennie’s hands, it becomes an extension of identity, worn with a natural confidence that tends to set the direction rather than follow it.
Image courtesy of Jennie via Instagram
An Extension Of Personal Style
For Jennie, the partnership feels less like a campaign and more like a natural extension of who she already is – someone whose presence has always felt self-possessed, steady, and personal. Her approach to style has long favoured pieces with staying power over anything overly loud, and Ray-Ban, with its decades of cultural relevance, reflects that instinct in return.
The newest styles featured in the campaign are set to launch globally this month, with regional spotlights across Asia and Europe – markets where Jennie’s influence on fashion, music, and celebrity culture has long been widely felt. Campaign visuals and videos roll out in tandem with the eyewear lineup, available both online and in stores throughout April.
Born in Korea and raised in Hong Kong, Min Ji has combined her degree in anthropology and creative writing with her passion for going on unsolicited tangents as an editor at Friday Club. In between watching an endless amount of movies, she enjoys trying new cocktails and pastas while occasionally snapping a few pictures.
