Schiaparelli has opened its first permanent Asia salon in Hong Kong. The appointment-only space spans 1,700 square feet and sits inside Landmark Princeโs Building in Central, designed as a jewel-box setting that echoes the maisonโs surrealist codes.
The salon functions as a private client destination for couture and high jewellery appointments, and signals Schiaparelliโs continued expansion in the region with a focus on controlled, high-touch retail rather than rapid rollout.
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A Surrealist Sanctuary In Central
Keen to translate Schiaparelliโs Place Vendรดme codes into a Hong Kong setting, creative director Daniel Roseberry worked with Swedish studio Halleroed on a Central salon wrapped in black, ivory and molten gold. Oval motifs and a curved brushed-gold entrance lead into lacquered walls, veined marble floors and mirrored surfaces that heighten the sense of scale, while the layout moves away from a conventional boutique format in favour of interconnected rooms that unfold like a private residence. A VIP salon sits as the focal point, conceived as a sequence of intimate chambers designed to frame the houseโs couture and high jewellery.
Roseberryโs hand-drawn motifs sweep across the ceilings, stitching the rooms together and reappearing in gold-tile mosaic niches and a sculptural bathtub repurposed as a jewellery display. The overall experience is immersive, built for slower, room-by-room discovery, with Hong Kongโs glass-and-steel skyline serving as a sharp counterpoint to the maisonโs surrealist universe.
An Appointment-Only Salon
The Hong Kong salon opens with a tightly selected edit of Schiaparelliโs Spring/Summer 2026 ready-to-wear, leather goods and jewellery, positioned alongside signature house pieces that foreground its surrealist tailoring language. The selection centres on the codes collectors come for: anatomical hardware, gilded embroidery work, and the brandโs most recognisable leather icons, including the Secret and Face bags.
In keeping with the Place Vendรดme salon model, access is strictly by appointment, reinforcing an intimacy-first approach to retail within a highly immersive setting. Clients are guided through the space for one-on-one consultations, with time built in to examine construction up close, discuss alterations, and shape a personalised Schiaparelli wardrobe with dedicated advisors.
ย A Strategic Asia Debut
For Schiaparelli, choosing Hong Kong for its first permanent Asia salon reads as a measured bet on a city that still rewards craft and discretion. Rather than chasing volume, the maison is keeping its footprint tight: a salon format built around privacy and one-on-one time that suits couture and high jewellery.
The move also clarifies how Schiaparelli is approaching growth. And while the wider luxury market has been uneven, this Central opening places Hong Kong firmly back in the conversation as a serious destination for selective luxury.
Schiaparelli, M29 and M29A Prince’s Building, Mezzanine Floor, 10 Chater Road, Prince’s Building, Central Hong Kong, 3547 2676, schiaparelli.com
Born in Korea and raised in Hong Kong, Min Ji has combined her degree in anthropology and creative writing with her passion for going on unsolicited tangents as an editor at Friday Club. In between watching an endless amount of movies, she enjoys trying new cocktails and pastas while occasionally snapping a few pictures.
