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12 Sustainable Fashion Brands You Should Be Wearing

Ready to upgrade your wardrobe without compromising the planet? Discover 12 sustainable fashion brands that bring both style and eco-consciousness to the forefront – because looking good and doing good should always go hand in hand.

Sustainability and style used to feel like an impossible combo. But today, eco-conscious fashion has come a long way. No more sacrificing your look for the planet (phew!). From luxury splurges to budget-friendly finds, we’ve rounded up 12 sustainable fashion brands that do it all. So, if you’re ready to make your wardrobe (and your conscience) look amazing, keep reading for our top picks that prove sustainable fashion is more than just a trend it’s a way of life.

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Sustainable Fashion Brands In Hong Kong Tove & Libra
Image courtesy of Tove & Libra

Tove & Libra – Fashion That Gives Back

Hong Kong label Tove & Libra was built on a simple yet powerful philosophy: to create fewer, but better clothes. Led by a seasoned team with extensive experience in design and production, the brand approaches sustainability with a modern, pragmatic sensibility – one rooted in quality craftsmanship, timeless design, and genuine care for both people and planet. Each piece is carefully made from eco-friendly fabrics in ethical factories, with close attention paid to every stage of the process. Thanks to their integrated sourcing and production set-up , Tove & Libra ensures full transparency from fabric selection to the final stitch.

This philosophy comes to life in their modern classics that move effortlessly from work to weekend. Expect polished, versatile pieces designed with smart, multi-way constructions that adapt to the rhythm of your  life. For every order placed, Tove & Libra plants a tree – a gesture that extends their positive impact beyond the wardrobe, making it a breeze for their community to both dress well and do good.

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sustainable fashion Madmatter Studio
Image courtesy of Madmatter Studio via Instagram

Madmatter Studio – Everyday Pieces With A Utility Edge

A little bit of a modern fairytale here: Madmatter began with two thrift-obsessed founders, Tap and Jazz, who loved scouring second-hand markets and couldn’t ignore the mountains of surplus fabric Thailand produces – so they flipped the script. What began as upcycled bags and hats is now a head-to-toe label with a fresh logo and attitude: everyday pieces cut from studio-selected deadstock and leftover rolls that deserve a life beyond the factory floor. Honesty sits at the core – if it’s recycled, they’ll tell you; if it isn’t, they’ll tell you that too. Materials are sourced locally where possible, fair labour is a given, and longevity leads the design – quality in the cut and make so that this isn’t fast fashion destined for the bin. Expect wearable drops that slot into real life – easy jackets, utility-lean trousers, throw-on tops, and carry-everywhere bags.

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sustainable fashion Sasi Knits
Image courtesy of Sasi Knits via Instagram

Sasi Knits – Home Studio, Hand-Knit

This Bangkok-based label needs little introduction in Thailand’s indie scene. Sasi Knits – tagline: ‘your knits with a twist’ – was born in a home studio, where Sasi and her small team hand-knit and sew every piece. The result is personal, tactile, and proudly Thai: yarns and trims come from Chiang Mai, Surin, and Lamphun, then meet select textured fibres from abroad to push colour and pattern in new directions. On sustainability, Sasi keeps it small and close to home – limited runs, made by hand, and a supply chain that supports local makers and materials. The brand is open about process and intent: using design to carry Thai craft further and spotlight regional workmanship on a global stage. On the rails, there’s playful texture and off-beat details – sculpted rib, unexpected colour play, and silhouettes made to be worn on repeat.

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sustainable fashion Metiseko
Image courtesy of Metiseko via Instagram

Metiseko – Story-Driven Prints

Metiseko is the Vietnam-rooted label that makes dressing feel special again. Think airy mulberry-silk shirtdresses, bias-cut skirts that skim, scarf-style tops, and easy separates in prints inspired by coastlines, highlands and folk motifs. Everything is made close to home and made to last – locally produced 100% mulberry silk dyed and hand screen-printed with non-toxic colour by Vietnamese craftspeople; GOTS-certified organic cotton received in greige, then dyed and printed near Saigon with reactive dyes to keep water clear. Patterns are cut and refit by hand, and each piece is sewn end-to-end by a single tailor – you’ll find their name on your label. Small batch, transparent, and timeless – plus printed accessories and considered homeware to round out the vibes.

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sustainable fashion MANAVA
Image courtesy of MANAVA via Instagram

MANAVA – People & Culture At The Centre

MANAVA is a Cambodia-based social enterprise that puts people and culture at the centre of design. Taking its name from the Sanskrit for ‘humankind,’ the brand champions female artisans through hand-crafted rattan and willow-grass piecespreserving Cambodia’s craft heritage while building stable, long-term livelihoods. Committed to fair work and transparency, MANAVA currently supports 24 women with safe workplaces, creative training, and life-skills programmes delivered with local partners – covering financial literacy, women’s rights, healthcare, and English. The impact is measurable: household contributions have more than doubled since joining the cooperative. MANAVA treats nature with equal care, working with fast-growing rattan (‘pdau’) and willow grass (‘la paek’) – harvested responsibly from Cambodia’s rivers and lakes, with yields capped to protect regeneration.

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sustainable fashion BRAVE SHOES
Image courtesy of BRAVE SHOES via Instagram

BRAVE SHOES – Pared-Back Geometry

Founded in 2021 by two friends in Thailand, BRAVE SHOES is a contemporary footwear label proving that fun, creativity, and responsibility can coexist. Designed and made locally, the brand draws on geometric sculpture and space-age fashion for pared-back geometry and statement forms. A full-lifecycle view is taken of each pair – from components to last wear – to cut waste and champion reuse. Leather alternatives include deadstock PU and fabrics, plus bio-based composites made from agricultural by-products like banana and lime peels – channelled through local supply chains to return value to farming communities. Underfoot, soles are regenerated from recycled (plastic-free) rubber, while heels come from a closed-loop process using recovered plastics.

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sustainable fashion Perk By Kate
Image courtesy of Perk By Kate via Instagram

Perk By Kate – Band & Strap Adjustments For Longer Wear

Singapore-founded lingerie label Perk by Kate sets out to make beautiful underwear with a lighter footprint. Limited runs and exacting cuts mean minimal offcuts and no excess – while fabrics prioritise natural and recycled fibres, with OEKO-TEX Standard 100 certification where possible. The brand is upfront about realities (lingerie can’t be entirely natural thanks to hardware and elastics) and just as clear about impact: encouraging wearers to bring in a well-loved set for refurbishing or band/strap adjustments to extend its life.

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sustainable fashion Studio MUYU
Image courtesy of Studio MUYU via Instagram

Studio MU/YU – Wood-Led Design

If you’re drawn to jewellery with soul and subtle texture, bookmark Studio MU/YU. This Singapore label ‘speaks wood,’ celebrating swirling grain, pale-to-dark rings, and the occasional knot, then turning discarded timber into sculptural trinkets and bags – each hand-finished and one-of-a-kind. Sustainability is baked in: pieces are slow-made from rescued offcuts, then shaped and sealed with hardwax oil for gentle, long-wear use (treat them like fine leather, meaning keep dry, avoid chemicals, store out of direct sun). The payoff is tactile accessories that patina with time and continue their own story.

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sustainable fashion ANGUS TSUI
Image courtesy of ANGUS TSUI via Instagram

ANGUS TSUI – Upcycling As A Design System

For future-facing fashion with a conscience, look to ANGUS TSUI. Founded in 2014, the Hong Kong namesake label is known for avant-garde forms anchored in planet-minded practice – upcycling projects, small-batch craft, and partnerships that turn ‘waste’ into wonder. The credentials are real: shows at London, Shanghai, and Hong Kong Fashion Weeks, plus exhibitions at Salvatore Ferragamo Museum’s ‘Sustainable Thinking’ (Florence) and the Vancouver Art Gallery’s ‘Fashion Fictions.’ Recent highlights include a DHL collaboration (Jan 2025) reimagining retired uniforms as sharp, collectible pieces. In short, ANGUS TSUI is experimental, visionary, and responsibly made – producing statement garments you’ll archive, not discard.

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sustainable fashion Sarr.rai
Image courtesy of Sarr.rai via Instagram

Sarr.rai – High-Vibe Design

SARR.RAI translates high-vibe ideals into modern objects and adornment, drawing on the poetry of underwater plants and the ecosystems they sustain. Production stays close to home – rooted in local craft, fair work, and skills transfer that opens pathways for young makers. Meanwhile, materials and methods follow responsible practices to ensure a lighter footprint and longer life. The brand holds a simple brief: design that respects biodiversity and serves people and planet. Think ‘jewellery for you and for your home’ – sculptural, ocean-leaning forms with reef-like textures, seagrass curves, and soft, light-catching lines.

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sustainable fashion Munimuni Studio
Image courtesy of Munimuni Studio via Instagram

Munimuni Studio – Techniques Passed Down

We love pieces that carry a story – and even more when they’re made with care. That’s Munimuni. The Philippines-born label (name meaning ‘to reflect’ in Filipino) puts makers first, working mainly with women in rural communities to craft small-batch, handmade pieces using techniques passed down through generations. Guided by Fair Trade principles – fair pay, safe conditions, transparency – the brand proves that good design and good practice belong together. The look? Seasonless and richly texturedobjects you’ll use every day and feel proud to own.

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sustainable fashion APARA
Image courtesy of APARA via Instagram

APARA – Essentials Over Excess

Practical and built for repeat wear, APARA is a small-batch label crafting modern staples you’ll reach for year after year. Influenced by the pace of everyday life, the pieces favour essentials over excess. The versatile cuts here are designed to mix, match, and earn their keep. Production stays close to home with a local, family-owned manufacturer in the Philippines – complete with 35+ years of craftsmanship, small runs for lower waste, and hands-on quality control.

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Editor’s Note: This list has been curated by our editorial team and may include approved advertisers.

Catherine Pun Author Bio
Catherine Pun
Editor-in-Chief |  + posts

A Hong Kong native with Filipino-Chinese roots, Catherine infuses every part of her life with zest, whether she’s belting out karaoke tunes or exploring off-the-beaten-path destinations. Her downtime often includes unwinding with Netflix and indulging in a 10-step skincare routine. As the Editorial Director of Friday Club., Catherine brings her wealth of experience from major publishing houses, where she refined her craft and even authored a book. Her sharp editorial insight makes her a dynamic force, always on the lookout for the next compelling narrative.

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