We’ve all had that moment – the ski trip is booked, the flights are confirmed, and suddenly you’re staring at your closet wondering what exactly you’re supposed to wear on the slopes. After rummaging through last season’s gear, you pull out the same trusty shell jacket and hope it still fits, paired with those base layers that have seen better days.
At the core of any great ski wardrobe is quality ski clothing that keeps you warm, dry, and confidently pulled-together on the mountain. If you’re looking to invest in ski clothing brands that truly perform, here are options that go far beyond basic.
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Moncler
Based in the mountain village of Monestier-de-Clermont, France, where it was founded in 1952, Moncler has spent over 70 years refining its alpine credentials. Blending a distinct stylistic identity with a genuine respect for sport, the house brings luxury and style to the mountain – from boots and ski helmets to moisture-wicking layers and streamlined outerwear. Since Remo Ruffini joined in 2003, Moncler’s identity has only sharpened, expanding into three dimensions: the signature mainline collection, the performance-driven Moncler Grenoble grounded in alpine roots, and the experimental Moncler Genius collaborative platform.
Cordova
Launched by founders Jane and Cody Seim on the slopes of Sun Valley, Idaho in 2016, Cordova is a luxury ski and resortwear brand that brings high-fashion ‘70s après-ski glamour’ to the mountain. Each collection features body-skimming cuts designed to flatter and perform – second-skin ski suits with drop-seats for convenience, high-waisted flared pants, and down-insulated jackets in unexpected patterns like gingham. While the look nods to retro, Cordova is built for real alpine days, with waterproof ratings up to 20K, four-way-stretch technical shells crafted by European makers, and premium insulation like Primaloft that moves with you.
The North Face
American brand The North Face has been synonymous with adventure ever since it began equipping explorers in 1966. An early adopter of Gore-Tex, it kept skiers warm and dry in harsh mountain conditions long before technical outerwear became part of everyday style. Today, The North Face continues to kit out those pushing the outer limits of athleticism – from on-ski descents of Mount Everest to members of the U.S. Olympic Freeskiing Team – a reminder that its roots are still firmly anchored in the mountains.
Canada Goose
For those seeking skiwear with a serious track record, Canada Goose has been outfitting some of the world’s most demanding expeditions since 1957 — remaining a firm favourite in urban environments too. With a commitment to keeping its core production in Canada, the brand manufactures its lightweight down linings and waterproof shells at seven company-owned facilities, ensuring each piece meets rigorous standards. The Thermal Experience Index (TEI) helps you choose your perfect match, from the legendary Expedition Parka originally developed for Antarctica’s McMurdo Station to the ultra-warm Snow Mantra designed for Arctic survival.
Arc’teryx
Known for smart design paired with serious on-mountain capability, Arc’teryx has become a go-to for all things gear – from hiking and climbing to skiing. The Canadian brand’s skiwear follows the same logic: a baby blue Gore-Tex set with a powder skirt to keep snow out and smartly placed contrast zips, or packable shells made for backcountry laps. Opt for the versatile Beta AR hardshell, the insulated Atom Hoody that stays warm even when wet, or the rugged Alpha SV built to handle the harshest alpine conditions. For extras, head over to their collection of ultra-popular beanies, ski socks, and gloves to complete your mountain edit.
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Mammut
TAION
Founded in Japan in 2016, TAION – which translates to ‘body temperature’ – is a go-to for lightweight, down-filled layers designed to form the backbone of a smart winter wardrobe. While ‘ski gear’ often gets reduced to outer shells, TAION puts the spotlight on what goes underneath: ultra-light liners and midlayers made with 800 fill power down and water-repellent nylon, built to keep you warm without the bulk.
ZEGNA
Combining legacy with innovation, ZEGNA may have first crossed your radar for its impeccable tailoring, but the brand’s story begins in the Italian Alps – founded in 1910 in the Piedmontese mountains, where the Oasi Zegna nature reserve and ski resort still stand today. Now a fixture at the top end of modern luxury, the house brings the same exacting eye for detail and fabric expertise to its skiwear lineup: technical merino wool parkas, cashmere-blend ski jackets, and corduroy salopettes made for the demanding weather of the Biellese Alps. Add collaborations with Swiss ski manufacturer Zai and helmets by KASK, and it’s clear ZEGNA’s alpine credentials are as real as they come.
Moon Boot
Catherine Pun
A Hong Kong native with Filipino-Chinese roots, Catherine infuses every part of her life with zest, whether she’s belting out karaoke tunes or exploring off-the-beaten-path destinations. Her downtime often includes unwinding with Netflix and indulging in a 10-step skincare routine. As the Editorial Director of Friday Club., Catherine brings her wealth of experience from major publishing houses, where she refined her craft and even authored a book. Her sharp editorial insight makes her a dynamic force, always on the lookout for the next compelling narrative.
