Joy and positivity have always been aspirational – but GOODVIBESSS is betting on them as a modern definition of luxury. Not something reserved for special occasions, but something you carry with you: a calmer nervous system, a brighter mindset, a feeling of choosing your energy with intention.
It’s an ambitious idea for a jewellery brand, and it’s exactly why GOODVIBESSS positions its pieces as more than accessories. The promise is design with purpose – jewellery that looks striking, and becomes part of a daily practice you’ll want to return to.
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What Sets GOODVIBESSS Apart
At first glance, GOODVIBESSS is all sleek design with intention: versatile pieces with a magnetic pull, made to lift an outfit the way great jewellery should. But what sets it apart is what it’s meant to shift internally. Each piece is created as a contemporary talisman – a tool for intentional living designed to amplify joy, confidence, and positivity from the inside out. The brand frames it as a meeting point between ancient crystal energy and current style, for a global customer who wants meaning and aesthetics in the same breath.
That deeper meaning is built on three pillars – the brand’s triple S – and they show up in everything. Style, for designs you’re proud to wear daily, from errands to evenings. Spirit, grounded in crystal energy, with stones selected to support alignment, healing, and intention. And Soul, the part that turns jewellery into an energetic companion – not something you wear once and forget, but something that gently keeps you anchored to who you’re choosing to be.
The Brand’s Guided Experience
GOODVIBESSS also gets that modern luxury is as much about the experience as the product. Every piece arrives as a complete kit – an unboxing designed to feel personal, with curated playlists, affirmations, and a ‘Manifesto Card’ that serves as your entry point. Scan the QR code and you’ll access Feel, Heal, Repeat: the brand’s guided self-care format, pairing crystal-specific soundscapes, uplifting playlists, and affirmations to help you bring a little more intention into everyday moments.
And this is where GOODVIBESSS goes all-in on what it calls ‘consciousness technology’: the jewellery isn’t meant to just sit on your skin – it’s meant to be used. The brand describes it as a two-part system. The piece is the physical touchpoint; Feel, Heal, Repeat is the guided experience – the audio, prompts, and simple practices that help you steer your mindset on purpose. Think of it as a repeatable framework built to support small internal shifts through consistency, mood, and meaning.
Attuned To Your Name
The most distinctive detail is what GOODVIBESSS calls its Name Resonance Ritual. Before a piece ships, the brand calculates your name’s energetic frequency using Chaldean numerology, then strikes a Himalayan singing bowl that exact number of times while your crystal’s music plays – aligning your piece with your vibration. In other words: your jewellery is ‘attuned’ before it even reaches you, arriving already matched to your personal frequency. The crystal’s role is to amplify your focus. Your role is to activate it – because, in the brand’s words, your energy is everything.
The Origin Story
That belief traces back to the founder’s story. After navigating a life-altering health challenge, she went looking for healing that felt grounded – more awareness, more presence, more purpose – and found comfort in crystals. As her sense of alignment returned, so did her outer glow. But she noticed a disconnect: the wellness space often felt disconnected from the way people dress now. The question that shaped GOODVIBESSS was direct: why can’t a tool for self-care also be a beautiful object of desire? Why can’t a talisman be something you’re excited to wear?
The Crystals At The Centre
GOODVIBESSS is the answer: Vibe Jewellery for your frequency – luxury accessories that look elevated, but are designed to be lived with like a practice. It’s also why the name matters. GOODVIBESSS is framed as a vibrational signature, with the extra ‘S’ acting as an intentional amplifier: a playful hiss of positivity. Even the numerology is positioned as part of the identity – a resonance with abundance, transformation, and connection, mirroring what the pieces are meant to carry.
On the craft side, the brand centres everything around Clear Quartz – often described as a ‘master amplifier’ – alongside an expanding library of 30+ crystals and gemstones selected for different intentions, from Citrine’s bright, uplifting feel to Black Agate’s grounding energy. The materials are designed to hold up to real life: high-quality 18K and 14K gold plating over durable, hypoallergenic 316L stainless steel, plus sterling silver and brass – because a piece you reach for every day should last, not just look good on camera.
It’s also where GOODVIBESSS is clear-eyed with skeptics. The brand doesn’t ask for belief – it positions the experience as a practical cue for habits that are already known to shape mood and focus: daily affirmations, sound that helps shift your state, and a conscious breath when stress hits. The jewellery becomes a physical cue you can reach for when you’re overwhelmed – a steady reminder to reset. No promises that a stone ‘heals’ you; instead, the point is that the power has always been yours, and the pieces are designed to help you tap into it more consistently.
Luxury That Starts Within
Ultimately, GOODVIBESSS is selling a new kind of luxury: not surface-level recognition, but the feeling of being aligned – inside and out – while still looking immaculate. It’s jewellery that doesn’t just complete a look; it sets the tone. And a reminder that the most powerful thing you can put on isn’t whatever’s trending – it’s the vibe you choose.
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This post is in partnership with GOODVIBESSS.
Catherine Pun
A Hong Kong native with Filipino-Chinese roots, Catherine infuses every part of her life with zest, whether she’s belting out karaoke tunes or exploring off-the-beaten-path destinations. Her downtime often includes unwinding with Netflix and indulging in a 10-step skincare routine. As the Editorial Director of Friday Club., Catherine brings her wealth of experience from major publishing houses, where she refined her craft and even authored a book. Her sharp editorial insight makes her a dynamic force, always on the lookout for the next compelling narrative.
