If your wardrobe’s been feeling a little same-same lately, let this be your sign to look east – because China’s fashion scene is no longer just producing pieces, it’s producing taste.
A new wave of homegrown labels is coming through with well-cut tailoring, subculture streetwear, and neo-Chinese details that feel current, fully assured, and impossible to ignore. Whether you’re into minimal fits, futuristic sneakers, or traditional references, reworked for right now, these Chinese fashion brands are making a strong case for a front-row spot in your rotation.
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Songmont – Craft-led bags made for real life
Songmont is a Chinese handbag label we’re adding to our radar – and its origin story is as compelling as the designs. The brand began at home, with founder Fu Song’s mother handcrafting the very first bag, before pulling together a hometown ‘Granny Team’ of folk artisans in Shanxi to help bring the early pieces to life. That origin shows up in the product: rounded, body-friendly shapes in soft neutrals, made to be used daily and loved for years. Our top picks are the Luna and Song styles – practical and comfortable enough to take you from office days to travel days without overthinking it. And it’s not just us watching: Chinese outlet 36Kr reported that LVMH chairman Bernard Arnault visited Songmont’s Shanghai store and bought two bags – a pretty loud signal for a brand that doesn’t shout.
Fax Copy Express* – Logo-free staples you’ll wear on repeat
While you might not have heard of Shanghai-born label Fax Copy Express* yet, it’s one of those brands that wins you over the moment you try it on. It taps into a 90s-coded minimalism that feels fresh and wearable – understated, logo-free, and focused on neutral tones, simple shapes, and slightly unexpected proportions. Expect sharp button-downs, easy shirts, and cargo trousers that slide from work to weekends to nights out without a second thought. It’s a wardrobe that overdelivers on everyday staples – well-cut, but never trying too hard.
Shushu/Tong – High-glam femininity with a twist
From bow-laden minis to ruffled dresses and puff-sleeve tops, Shushu/Tong is the Shanghai-based label fashion girlies keep circling back to when they want femininity with attitude. Founded in 2015 by design duo Liushu Lei and Yutong Jiang, the brand starts with hyper-feminine cues – dramatic collars, pretty proportions, and intricate detailing – then pushes them into something a little unexpected. The overall feel is spirited yet high-glam, sweet but never fragile: modern dressing that treats youth, self-assurance, and femininity like a power move, not a guilty pleasure.
Uma Wang – Textured textiles and raw finishes
This is one for anyone who likes their wardrobe a little more artful: Uma Wang’s namesake label has been gaining loyal fans since launching in 2009, and it’s easy to see why. A regular at Milan and Paris Fashion Week, Wang is known for pieces that feel timeworn in the best way – fluid shapes, long layers, washed neutrals, and richly worked fabrics that blur the line between East and West. Look out for textured textiles, raw finishes, and wrap-and-collar details that give even a simple outfit depth, with draping made to soften and wear in beautifully season after season.
Li-Ning – Making sportswear style-forward
Launched in 1990, Li-Ning began as Olympic gymnastics legend Li Ning’s answer to a real gap: China needed a homegrown performance label built to compete. Today, it’s grown into a global player where sport and street style overlap – worn for training, then re-worn as part of the outfit. High-tech runners, basketball-led releases and athleisure all sit under the same umbrella, but the brand’s standout calling cards are its sneakers: strong soles, graphic details, and branding that turns sportswear into something you style, not just something you sweat in.
TMS.Site – Workwear built for life on the move
With TMS.Site, workwear stops being an afterthought and starts feeling like a uniform you’d choose – made for people who move all day and still want to look pulled together doing it. The label borrows from studios, warehouses, and back-of-house life, then edits it down into pieces that feel purposeful: utility vests, cargo trousers, mechanic-style jackets, all cut to move with you. Look for technical fabrics, reinforced seams, and ergonomic pocketing designed for life on the move, delivering durability without the bulk – functional, distinctive, and streamlined enough to make even the most practical outfit feel complete.
Nullus – A brand built on stripping back the noise
Nullus is one of those labels we’d love to gate-keep, but it’s too good not to share. At first glance, it’s pared-back dressing – but the pull is in the details: sharp seamwork, subtle cutaways, and hidden fastenings that do all the heavy lifting. The name comes from the Latin for ‘none,’ and that’s exactly the point: strip back the noise, keep the form, fabric, and feeling. Look to Nullus for looser tailoring, draped shirts, and throw-on layers that slot into your rotation without competing with anything else. It’s stripped-back in the best way – the sort of pieces you wear once, then notice everything you already own looks better around them.
Urban Revivo – Fast-luxury drops that move at trend speed
Founded in Guangzhou in 2006, Urban Revivo has grown from a local high-street name into a fast-luxury player with hundreds of stores worldwide. Its strength lies in speed: new trend drops arrive constantly, spanning streamlined suiting, figure-flattering denim, party dresses and tactile details like feathers and faux fur – all while staying firmly in fast-fashion price territory. The takeaway is a line-up that feels a notch above the usual high-street offering, bringing the drama without losing the practicality for office hours, date nights, and everything in between.
Sankuanz – Spiritual symbols meet club-ready streetwear
Put simply, Sankuanz makes streetwear for people who want their clothes to say something. The label fuses spiritual symbolism with late-night club spirit and a utilitarian streak – sharp-shouldered jackets, distorted suiting, armour-like outerwear, and layered pieces that feel daring. The core wardrobe comes with a little edge: oversized hoodies, utility vests, cargoes, and graphic knits that keep their structure and hold a clean line, styled just as easily with beat-up sneakers as they are with statement boots.
Bosideng – Fashion-approved puffers built for the cold
Fans of Bosideng range from practical dressers who just want to stay properly warm, to fashion people who’ve noticed how far the brand has levelled up beyond its down-jacket roots. The label has spent decades perfecting what it does best – lightweight-but-insulating puffers, cut with city-ready shapes that don’t swallow your outfit. From glossy, cinched-waist coats to streamlined parkas, these are cold-weather go-tos that look put-together while still doing the job – effortless to wear from mountain air straight into an urban winter day.
Born in Korea and raised in Hong Kong, Min Ji has combined her degree in anthropology and creative writing with her passion for going on unsolicited tangents as an editor at Friday Club. In between watching an endless amount of movies, she enjoys trying new cocktails and pastas while occasionally snapping a few pictures.
