Every year, Halloween costumes do more than scare or delight – they spark conversations and dominate feeds. This year, the most talked-about looks draw from the year’s biggest pop culture moments, nostalgic revivals, and internet-born creativity. From eerie and clever to instantly recognisable, these viral picks are engineered for maximum impact – guaranteed to turn heads at every party and pumpkin patch. Ready to treat yourself to a costume that’s all killer, no filler? Here are the hottest Halloween looks making waves this season.
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Labubu (Or Lafufu)
Love ‘em or hate ‘em, the Labubu has become the undisputed must-have collectible of 2025 – guaranteeing no shortage of Halloween costumes this year embodying the quirky whimsy of this viral plushie. To nail the look, focus on Labubu’s fluffy texture, oversized ears, toothy grin, and rosy cheeks – whether through a full-body suit or clever DIY accessories like headbands and face paint. Better yet, to honour the thousands who missed out on an official Labubu, you can channel its knock-off counterpart: Lafufu.
‘KPop Demon Hunters’
Move over, Powerpuff Girls – the go-to costume for every trio of besties this year has a fierce new contender. Dressing up as Huntr/x, the titular K-pop demon hunters from the wildly popular 2025 animated musical ‘KPop Demon Hunters,’ is a surefire way to steal the spotlight. The trio’s high-fashion stage outfits, fused with their supernatural warrior aesthetic, make for dynamic and eye-catching looks. You could also embody any other character from the film – from the rival demon boyband Saja Boys to the adorable blue tiger and magpie – tapping into this pop-culture moment with a fun variety of choices.
Smoke & Stack From ‘Sinners’
Looking for a Halloween costume that’s both stylish and oozing with cool-factor? Dress up as the Smoke Stack twins from the 2025 film ‘Sinners.’ Guaranteed to bring instant recognition, you and your buddy don’t even have to be identical twins to pull it off. Channel the laid-back yet gritty 1930s Mississippi vibes with authentic vintage details and get ready to command attention. Team up as a dynamic duo or roll solo inspired by one of the twins this Halloween – Smoke and Stack are here to offer a fresh, fashionable contemporary edge perfect for this spooky season.
Katy Perry In Space
If you’re looking to embody a hilarious and more than a bit awkward nod to the randomness of 2025 this Halloween, dressing up as Katy Perry during her infamous Blue Origin flight is your move. Picture yourself in that blue jumpsuit, clutching a daisy – ready to recreate the cringe and questionable glamour of the billionaire-funded ‘space trip.’ For better or worse, this image of Katy Perry has been burned into our minds, with its mix of over-the-top extravaganza and unavoidable poor taste. Bonus points if you kiss the ground every time you enter a room – just like Perry did after landing back on Earth. It’s a costume that’s part roast, part tribute, and all fun.
Characters From ‘The White Lotus: Season 3’
Break out the resort wear, because Halloween costumes inspired by the Thailand season of ‘The White Lotus’ give you endless snarky, stylish options to choose from. Channel anyone from the nuanced, complicated cast – from Saxon Ratliff’s douche-bro vibes to the frenemy trio of ladies who rocked plenty of sun hats, athleisure, and colourful tropical getups. For those going as Victoria Ratliff, the ultimate accessory isn’t just her chic outfits – it’s your best take on Parker Posey’s pitch-perfect, North Carolinian accent that adds the perfect dash of campy charm.
Superman (& Krypto)
Seize the chance to bring the Man of Steel’s latest look to life this Halloween by dressing up as David Corenswet’s Superman from the 2025 film. Whether you choose to rock the updated suit and iconic cape or capture Clark Kent’s boyish charm in glasses and a suit, this costume is timeless. For an extra fun twist, turn it into a dynamic duo by having your best furry friend join in as loyal superdog sidekick Krypto. With matching capes and plenty of heroic poise, you’ll be the ultimate pair ready to save the day – or at least win best costume at the party.
The Fantastic Four
Gather your squad and harness the power of Marvel’s first family this Halloween. Model your costume after Pedro Pascal and the gang in their retro take from ‘The Fantastic Four: First Steps’ movie or plunder the archives for inspiration from the classic comic books or the 2000s films – the choice is yours! Mix and match any combo of Mr. Fantastic, Invisible Woman, Human Torch, and The Thing to suit your style and group size, then let your creativity go wild.
Katseye X GAP
Few ad campaigns this year made as much noise as Katseye’s viral GAP commercial, and recreating their denim-on-denim looks is a guaranteed way to command attention this spooky season. Nail the polished nonchalance of their outfits – envision laid-back streetwear with architectural silhouettes – and you’ll already be stopping conversations. But why stop there? Take your costume to the next level by mastering the ‘Milkshake’ choreography that went viral alongside the ad. Busting out an impromptu dance performance will bring some serious wow-factor to any Halloween party.
Aunt Gladys From ‘Weapons’
With her clown-like appearance and Amy Madigan’s unforgettable performance, Aunt Gladys from Zach Creggar’s 2025 horror flick ‘Weapons’ is a costume packed with camp and dripping in deliciously creepy charm. Gender has no place here, because anyone can serve Aunt Gladys realness with the perfect wig, makeup, and trademark wardrobe. It’s a full-on fright fest that lets you fuse eerie atmosphere with theatricality all night long. Get ready to bring some wickedly hammy chaos to your Halloween.
‘The Life Of A Showgirl’ Taylor Swift
Don your best jewels and furs to capture the glamour and sparkle of Taylor Swift’s newest era from her ’The Life of a Showgirl’ album this Halloween. Picture shimmering, vintage-inspired costumes: glittering gowns, statement-making accessories, and a touch of retro drama to capture Swift’s radiant stage persona. Regardless of how you felt about the album itself, this look is all about owning your star power.
Kylie Jenner & Timothée Chalamet
One of the definitive couples costumes of 2025? Kylie Jenner and Timothée Chalamet. From the duo that no one saw coming, you can pick any one of their eye-catching outings – from courtside at a Knicks game to commanding the spotlight on the red carpet. As the couple people love to hate – or hate to love – this look guarantees to spark conversation wherever you go this Halloween. Perfect for friends or partners of any gender, Kylie and Timothée channel an aesthetic of high-fashion polish and rock-and-roll nonchalance.
Astronomer CEO Caught On Coldplay’s Jumbotron
One of the most viral and meme’d moments of 2025 makes for the most hilarious Halloween couples costume: the Astronomer CEO and his employee caught on the jumbotron at a Coldplay concert. Perfect for those who love a little cringe with their comedy, this costume lets you recreate that deeply awkward embrace. Spend the night wrapped up in each other’s arms, replicating the exact mix of surprise and discomfort that made the moment iconic. Just be ready to quickly duck away anytime someone catches your eye – after all, this look is all about that fusion of shared spectacle and intimate embarrassment.
Born in Korea and raised in Hong Kong, Min Ji has combined her degree in anthropology and creative writing with her passion for going on unsolicited tangents as an editor at Friday Club. In between watching an endless amount of movies, she enjoys trying new cocktails and pastas while occasionally snapping a few pictures.
