In a time where almost anything and everything feels like a recession indicator, people are tightening the purse strings more than ever. Meanwhile, businesses across the 852 have responded in kind by offering all sorts of incentives for buyers to bring in their dollars – gamifying purchases to awarding ‘points’ just for breathing in the general vicinity. However, what more and more potential customers are looking for isn’t a fleeting fling – they’re after a long-term commitment. So to help you find the savings of your dreams amidst the flood of so-called ‘loyalty’ memberships, we’ve gone ahead and curated a list of Hong Kong loyalty programmes that are worth your dedication.
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The Club
A customer loyalty programme from HKT, The Club is worth your investment purely from the sheer variety of ways you can earn – and redeem – Clubpoints. Points rack up on everything from various shopping, travel, and CSR services, as well as from designated HKT affiliates and merchant partners – with regular promotions offered by The Club to earn points from online stores. Membership is completely free – even for non-HKT customers – and you can start upgrading membership tiers via your accumulated Clubpoints.
Programme Structure: HKD$10 = one Clubpoint
Tiers: Blue (Open) / Silver (1,000+ Clubpoints) / Gold (5,000+ Clubpoints) / Platinum (10,000+ Clubpoints)
Biggest Perks: Clubpoints can be earned even from monthly HKT charges and service bills for NowTV or NETVIGATOR. Gift cards, tech gadgets, entertainment experiences, and more products can be directly shopped/redeemed on The Club’s online shopping platform.
CCG Hearts
Chinachem Group’s CCG Hearts doesn’t just reward spending – it rewards giving back. Earn points when you shop, dine, or catch a film at Chinachem malls, hotels, and cinemas, then rack up extra Quest Points by volunteering for community projects. Everything is tracked in the CCG Hearts app, where redemptions are just a tap away.
Programme Structure: HKD$1 = one CCG Hearts Point (after spending HKD$50+); A Quest = X Quest Points
Tiers: Supporter (Open) / Engaged (Spend HKD$1,000 same day or HKD$3,000 six months) / Passionate (Spend HKD$30,000 + a Quest or 8,000 Quest Points) / Changemaker (Spend HKD$200,000 + a Quest or 24,000 Quest Points)
Biggest Perks: You can climb – and keep – your tier purely through volunteer Quests, proving loyalty programmes can benefit both members and the wider Hong Kong community.
Sephora Beauty Pass
Have a beauty guru in your life? Direct them to Sephora’s Beauty Pass, where they can save more and shop smarter! Not only piling up points from purchases, Beauty Pass members can also accumulate points from actions like writing a product review, downloading the app, filling out their Beauty Profile, and more. Trade those points for exclusive Sephora goodies and members-only perks.
Programme Structure: HKD$5 = one point (plus extras such as 50 points for completing your Beauty Profile)
Tiers: White (Open) / Black (Spend HKD$1,500) / Gold (Spend HKD$7,500)
Biggest Perks: Double points during your birthday month, welcome and birthday gifts, and tier-upgrade bonuses – think limited-edition beauty treats you can’t buy off the shelf.
YUU Rewards Club
One of the most popular Hong Kong loyalty programmes around – and for good reason – YUU Rewards Club is an easy and convenient membership to have in your back pocket whenever you shop. YUU’s exhaustive list of partners makes it easy to earn points when grocery shopping at Wellcome, grabbing a drink at Starbucks, or even pumping gas at Shell. Once your balance climbs, swap those points for rewards or cash vouchers.
Programme Structure: HKD$1 = one YUU Point (with basic YUU ID)
Options: YUU ID (Basic) / Linked Hang Seng enJoy Card (2X to 4X YUU Points at selected partners) / Linked Octopus Card (YUU Points earned automatically in use)
Biggest Perks: More than 2,500 partner outlets – from Market Place and 7-Eleven to KFC, Farfetch, and ASOS – make earning (and spending) points effortless.
BCinephile
Not just for the dedicated cinephiles, a BCinephile membership is worth it for anyone who watches more than three movies a month. Among Hong Kong’s cinema loyalty schemes, BCinephile is the better choice in terms of the number of participating theatres across the city, solid discounts on regular-price tickets, and even savings at the snack counter! Every ticket earns Cine-Points, which you can trade for buy-one-get-one offers and other extras.
Programme Structure: HKD$120 to join, HKD$100 to renew each year
Biggest Perks: Ticket and concession discounts, two free birthday tickets, plus free borrowing rights at Broadway Cinematheque’s Film Library, and member-only deals at Kubrick and House by Kubrick.
Lane Crawford Privilege Programme
With clothes, shoes, beauty products, holiday decorations, and even snuggly jellycats, Lane Crawford has got it all for an expedited, one-stop shopping experience. And now, you can grab those Prada shades you’ve been eyeing and earn Rewards Points in the process through Lane Crawford’s Privilege Programme. Be rewarded for your shopping habit and earn perks like free local delivery, alteration services, and even a free PURE Yoga & Fitness trial to boost your retail stamina.
Programme Structure: HKD$1 = one Rewards Points
Tiers: Privilege (Open) / Gold (Spend HKD$10,000) / Platinum (Spend HKD$60,000)
Biggest Perks: Double Points in your birthday month, early access to sales and events, plus Platinum Suite access and an on-call Style Expert for Platinum members.
City’super Super E Membership Programme
If City’super is already your go-to for groceries, Fusion Deli lunches, or a quick Snail Roll from Little Mermaid Bakery, the Super E Membership lets you earn perks on everything you’re already doing! Collect Loyalty Points to swap for eCoupons, and unlock extras such as delegated checkout counters, gift-wrapping, and more.
Programme Structure: HKD$1 = one Loyalty Point
Tiers: Super E (Open) / Super E-Gold (Spend HKD$30,000 annually)
Biggest Perks: Exclusive redeemable gifts, birthday treats, in-store discounts at City’super and LOG-ON, plus free home delivery for Super E-Gold members.
Bakehouse Club
Just can’t get enough of Bakehouse’s famous Sourdough Egg Tarts? Sign up for the Bakehouse Club to earn BakeCoins every time you refuel your carb habit. The best part? The Club is completely free to join – meaning you only get rewards whenever you start craving an Almond Danish.
Programme Structure: HKD$1 = one BakeCoin
Biggest Perks: Pocket 250 BakeCoins at sign-up, rack up more with in-app quests, then redeem for exclusive merch – or just another latte and Danish.
Born in Korea and raised in Hong Kong, Min Ji has combined her degree in anthropology and creative writing with her passion for going on unsolicited tangents as an editor at Friday Club. In between watching an endless amount of movies, she enjoys trying new cocktails and pastas while occasionally snapping a few pictures.
