Having attracted growing interest for translating Thai artisanal heritage into modern everyday wear, Bangkok-based label TWENTYFIFTH has helped shift how craft-led design is understood today. This season, the brand presents bags with woven finishes, structured shapes, and visible handmade details – pieces that bring Thai handwork into modern wardrobes without feeling overly traditional. Keep reading to learn why this is some of the most exciting contemporary craft on our radar right now.
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Artisanal Design Done Right
There’s no shortage of brands talking about craft, but far fewer know how to make it feel relevant. TWENTYFIFTH does. Its bags don’t rely on obvious overdesigned details to get noticed. Instead, they draw you in through texture, shape, and finishes that make you want to look twice.
What makes them more than just visually pleasing, though, is how wearable they are. These aren’t bags designed to be babied or left on display. They’re made for daily life – thrown over the shoulder with linen, paired with clean tailoring, carried with denim on a rushed weekday, or packed for a weekend out of town. That’s where the brand feels strongest: taking something connected to Thai heritage and making it feel useful and current.
Why TWENTYFIFTH Resonates
What TWENTYFIFTH understands is that tradition only stays alive when it keeps moving. Rather than treating Thai artisanal techniques like museum pieces, the brand puts them back into circulation through pieces that feel modern in proportion, colour, and purpose. What emerges instead isn’t ‘inspired by heritage’ in the generic sense, but something more genuine: bags that still carry the discipline of craft, while fitting naturally into the way people dress now.
That’s also where the material story becomes interesting. Each bag is made by Thai artisans using materials selected for how they wear over time – from classic woven finishes to leather-like textures and recycled plastic straps. It’s a smart evolution of craft, showing how traditional techniques can adapt without losing their integrity.
Most of all, these are bags that have something to say. Beautiful, yes, but also durable enough to be used often and used well. In a market full of pieces designed to photograph nicely and disappear, TWENTYFIFTH offers something more lasting: bags that earn their place by becoming part of how you actually live.
This post is in partnership with TWENTYFIFTH.
Catherine Pun
A Hong Kong native with Filipino-Chinese roots, Catherine infuses every part of her life with zest, whether she’s belting out karaoke tunes or exploring off-the-beaten-path destinations. Her downtime often includes unwinding with Netflix and indulging in a 10-step skincare routine. As the Editorial Director of Friday Club., Catherine brings her wealth of experience from major publishing houses, where she refined her craft and even authored a book. Her sharp editorial insight makes her a dynamic force, always on the lookout for the next compelling narrative.
