Hong Kong’s October calendar is looking pink. Lace up for a charity walk, drop by a guest bartender shift or catch up over sweet treats that give back – there’s more than one way to support Breast Cancer Awareness Month. With events raising funds for cancer research, care and access to screening, a few plans in your diary could help make a difference. Here’s how to get involved in Pink October across Hong Kong.
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Events, Sales & Promotions
Charity Walks & Runs
Events, Sales & Promotions
Hong Kong Cancer Fund: Dress Pink Day 2026
On 23 October, Hong Kong Cancer Fund’s Dress Pink Day invites everyone to wear pink to raise awareness and support its free breast cancer care services. Taking part can be as simple as choosing a pink shirt for work, adding a bright accessory or pulling on a pair of pink socks at home. Those keen to bring people together can register to host their own fundraising gathering on the day, or any time in October – with colleagues, friends or family. However you take part, take a few photos to share with Hong Kong Cancer Fund for its platforms.
When: 23 October
Where: Anywhere – register and donate here
Phenomenally Pink x Asphodel Fitness, Kennedy Town: Get Checked @ Kennedy Town
Bringing breast health awareness to Kennedy Town, Phenomenally Pink’s Get Checked @ Kennedy Town offers the public access to ultrasound screenings conducted by qualified sonographers. Set aside up to 15 minutes for an appointment, with sessions on 30 and 31 October open to everyone at HKD$450. Screenings on 1 November are reserved exclusively for Hong Kong’s domestic helpers and blue-collar workers, fully sponsored by HSBC Life.
When: 30 October to 1 November – purchase tickets here
Where: Asphodel Fitness (Kennedy Town), G/F, Nam Hung Mansion, Shop 11, Nam Hung Mansion, 22-23 Praya, Kennedy Town, Hong Kong
ALICE + OLIVIA: Shop Pink 2026
ALICE + OLIVIA is partnering with the Hong Kong Hereditary Breast Cancer Family Registry for its Shop Pink initiative. Make a designated donation through the campaign page, and you’ll receive an exclusive 15% discount at the brand’s official online store or at ALICE + OLIVIA boutiques. In store, show your confirmation at the till. All donations go directly towards hereditary breast cancer research, clinical services and genetic screenings.
When: Until 31 October
Where: Online, ALICE + OLIVIA boutiques
Hong Kong Hereditary Breast Cancer Family Registry: Pink Desserts 2026 Charity Sale
Calling all sweet tooths! Hong Kong Hereditary Breast Cancer Family Registry’s Pink Desserts 2026 turns an afternoon treat into support for a cause. Running into November, the campaign brings together over 20 participating merchants, including five-star hotels, restaurant groups, cafés and beverage chains. Bring a friend, browse the participating venues and pick up a designated treat — all or part of the proceeds fund genetic testing, counselling and medical support for underprivileged, high-risk individuals and families in Hong Kong affected by hereditary breast, ovarian and prostate cancers.
When: Until 30 November
Where: Participating merchants and desserts
The Pontiac: Ladies Who Pink Vol. 6
The Pontiac’s Ladies Who Pink is back with a bar takeover for a good cause – and this year it’s rallying the crowd behind a cheeky rallying cry to ‘save the tatas.’ Six of Hong Kong’s leading female bartenders are going head-to-head: Katherine Leung from Crushed, Nishma from Socio, Crystal from Snack Baby, Nic Ho from Dead Poets, Chloe Rose from Call Me Al and Yuki Leung from HK Bar Guide. Funds raised go directly to the Breast Cancer Research Foundation. No booking needed – round up your friends, walk in, cheer them on and chip in as the night goes.
When: 22 October, 7.30pm till late
Where: The Pontiac, 13 Old Bailey Street, Central, Hong Kong
Charity Walks & Runs
HK Breast Cancer Foundation: Pink Walk 2026
For a Sunday outing with a charitable purpose, Hong Kong Breast Cancer Foundation’s Pink Walk 2026 brings walkers of all ages and fitness levels to The Peak, with dogs welcome too. Starting at Peak Road Garden and finishing at The Peak Tower, the 3.5km route takes around one to one-and-a-half hours, with harbour views along the way. Register individually or as a team before 6pm on 16 October, then create a personalised fundraising page to gather donations from friends and family. Awards recognise top fundraisers and team participation, while a little thought into your pink outfit could earn you the Best Dressed Pink Award.
When: 25 October, 8.30am to 1pm – details available here
Where: Peak Road Garden, Peak Road, The Peak, Hong Kong
Phenomenally Pink: Tackle Cancer Walk/Run
Kennedy Town will become a gathering point for all generations as Phenomenally Pink’s Tackle Cancer Walk/Run rounds off Tackle Cancer Weekend. Bridging Pink October and the start of Movember, the event invites participants to walk or run 4km or 8km however they like, in support of cancer awareness and accessible preventive healthcare. Things begin at 9am at Asphodel Fitness and Performance, where participants can pick up merchandise and goodie bags, get a temporary tattoo or stop by the Crop-Your-Top station. Waves then depart every 10 minutes between 10am and 10.30am. With no clock and no rankings, the point is simply to take part together. Tickets range from HKD$50 to HKD$380, with special pricing for domestic helpers and the underprivileged – ensuring that all are able to participate.
When: 1 November – register here
Where: Asphodel Fitness (Kennedy Town), G/F, Nam Hung Mansion, Shop 11, Nam Hung Mansion, 22-23 Praya, Kennedy Town, Hong Kong
Lantau Social Co. x FitCrew x Good Bites: Pink Run For Good | Help Bring Free Cancer Checks To Lantau
Lantau’s Pink Run for Good is bringing the neighbourhood together for a race with a cause close to home. Organised by Lantau Social Co., FitCrew and Good Bites, the community fundraiser offers 5km and 10km routes, with every registration helping bring Phenomenally Pink to Tung Chung for free ultrasound cancer screenings. Special medals await at the finish line, along with premium wholefood snacks from Good Bites to round things off. Sign up with your usual crew or come solo and meet a few new faces – either way, HKD$120 gets you moving for more accessible healthcare nearby.
When: 24 October, 5 to 7pm – purchase tickets here
Where: Tung Chung Promenade, 13 Tung Chung Waterfront Road, Tung Chung, New Territories, Hong Kong
Born in Korea and raised in Hong Kong, Min Ji has combined her degree in anthropology and creative writing with her passion for going on unsolicited tangents as an editor at Friday Club. In between watching an endless amount of movies, she enjoys trying new cocktails and pastas while occasionally snapping a few pictures.
