Bangkok label ÁMR DE SAÍSON has arrived at Lane Crawford in Harbour City, and the double denim was the first thing that caught my eye. A shirt tucked into embellished wide-leg jeans and worn with open-toe heels made an outfit I’d happily wear to dinner. It also offered a first glimpse of a collection of wearable separates I could see myself wearing in several different ways.
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From Bangkok To Harbour City
Founded in 2022 by Verawat Chinpilas (Bub) and Pichaya Songskulchai (Donut), ÁMR DE SAÍSON is a unisex label focused on everyday dressing. Cardigans, denim and trousers feature throughout, with light fabrics and simple cuts that retain their shape. The strength of the collection lies in its versatility – and how readily the pieces fit into an already existing wardrobe.
The pop-up runs from 30 September to 22 October 2026 and features ‘Miu’s Favourite,’ a selection curated by Thai celebrity and long-time brand supporter Natsha Taechamongkalapiwat – better known as Miu. Available exclusively at Lane Crawford in Hong Kong, the edit gives shoppers a chance to explore the label through her personal picks.
In addition to the Hong Kong exclusive selection, the brand’s latest collection draws on the movement of the ocean and the geometry of modern buildings, with linen and fine cotton among the fabrics used. What interested me most was the use of colour and proportion: a red cardigan with a short, neat cut, a grey top with purple raglan sleeves, and an oversized red shirt worn loose over trousers. Those were the pieces I kept returning to – and the starting point for my shopping list.
The Editor’s Picks
Miu’s Favourite Embroidered Denim Work Shirt
I’d wear this with tailored trousers and silver earrings, letting the embellishments do most of the work. For the weekend, I’d leave it open over a white vest with the sleeves pushed up. It’s the piece I’d choose if I wanted to try the denim without committing to a full look.
Miu’s Favourite Embroidered Star Oversized Denim Jeans
The scattered embellishments make these a tempting alternative to my usual evening trousers. I’d pair them with a fitted black top and low heels, keeping the accessories minimal. When worn with the denim shirt, a tucked-in waist helps give the fuller silhouette definition.
Essential Cashmere Cardigan
The cardigan’s bright red colour, round neckline and small matching buttons give it a classic feel, but the way it’s styled here makes me want to experiment. I’d take my cue from the look and layer a shirt underneath, letting its collar and cuffs show while the longer hem falls loose over wide-leg jeans. For a different take, I’d wear the cardigan buttoned on its own with a black midi skirt and heels.
Striped Polo Shirt
The brown base with green, blue and white stripes grabbed my attention. I’d wear it tucked into dark jeans with a slim belt and loafers, or pair it with a short skirt and knee-high boots. The colour pairing alone would convince me to make room in my closet for another polo.
Visit the ÁMR DE SAÍSON pop-up at Lane Crawford, Harbour City, until 22 October 2026, or shop the collection online. Follow @amrdesaison and @lanecrawford on Instagram for new arrivals and styling inspiration.
Catherine Pun
A Hong Kong native with Filipino-Chinese roots, Catherine infuses every part of her life with zest, whether she’s belting out karaoke tunes or exploring off-the-beaten-path destinations. Her downtime often includes unwinding with Netflix and indulging in a 10-step skincare routine. As the Editorial Director of Friday Club., Catherine brings her wealth of experience from major publishing houses, where she refined her craft and even authored a book. Her sharp editorial insight makes her a dynamic force, always on the lookout for the next compelling narrative.
