Chinese actress and beauty entrepreneur Fan Bingbing brings her skincare label to Bangkok as C-Beauty gains momentum across Southeast Asia.
Actress, producer and beauty entrepreneur Fan Bingbing has launched her skincare label, Fan Beauty Diary, in Bangkok. Held at CentralWorld, the exclusive event introduced the brand to the Thai market and signalled the growing influence of premium C-Beauty across the region.
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A New Frontier For C-Beauty
While K-Beauty has long dominated the Asian beauty conversation, Chinese beauty brands are now establishing a clear presence of their own, led by advanced formulations, elevated branding and star-powered storytelling.
Created by Fan Bingbing, Fan Beauty Diary takes ‘Sensory Beauty’ as its guiding concept, reframing skincare as a restorative practice rather than a mere routine. The label is now available nationwide through Beautrium, with Thailand positioned as one of its key Southeast Asian markets.
The Fan Beauty Diary Edit
Leading the collection is the Sea Grape Deep Hydrating Water Gel Mask – a lightweight gel formula engineered to provide lasting hydration without the heavy feel. It’s particularly well suited to humid climates such as Thailand’s.
The wider Sea Grape range extends across cleansers, skincare, sun protection, body care and haircare, offering a comprehensive regimen rooted in hydration-first philosophy.
Another hero is the Brightening Hydration Mask. Infused with peony extract, it works to boost radiance, even out skin tone and fade dark spots, leaving skin visibly healthy and refreshed.
Fan Bingbing’s Skincare Philosophy
Renowned for her luminous complexion, Fan Bingbing shared one of her go-to skincare rituals during the Bangkok launch of Fan Beauty Diary. Her preferred ‘Skincare Sandwich Method’ pairs the Sea Grape Water Gel Mask with a sheet mask to maximise hydration, helping lock in moisture while enhancing the masking experience. It was a fitting reminder of how Fan has extended her influence beyond film and into Asia’s fast-growing beauty market.
Fan Beauty Diary Lands Nationwide
Since its debut, the brand has rolled out across all 67 Beautrium stores in Thailand, and is now also available via the brand’s official channels on Shopee, Lazada and TikTok Shop.
Chol is a Thai writer and editor specialising in travel, culture, and lifestyle. A former magazine writer and contributor to several travel guidebooks, she has also appeared in Netflix's Midnight Asia. She is passionate about storytelling and exploring Thailand's diverse communities and landscapes.
